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Frequently Asked Questions
The cost of advertising on marketplaces such as Bol.com and Amazon varies, depending on the type of ad (CPC or CPM) and the commission on sales. Determining your ad budget depends on your margins, goals (such as visibility or sales), and the cost per click or display in your product category. Start with a solid budget to test and optimize based on the results. Also take into account competition and search volumes to use your budget efficiently.
If you want to manually post your offerings of more than 100 products on marketplaces, it will take an enormous amount of time. It is much more efficient to automate this process, saving you time and effort. An expert can help you set up an automated system so that your products are imported and managed quickly and efficiently on multiple marketplaces, without you having to manually edit each listing.
For successful internationalization on marketplaces, you need the following:
- Translation and localization: Adapt your product information to the local language and culture to attract customers. Do not use automatic translations through tools such as Deepl or Google Translate, as they are often inaccurate and can undermine your professionalism.
- Marketplace Knowledge: Understand the specific requirements of platforms such as Amazon and Bol.com, including product dates, categories and shipping options.
- Logistics structure: Provide an efficient system for inventory and shipping, possibly through FBA or a local partner.
- International payment and currency: Make sure you can process payments in different currencies, such as through Amazon or a payment service.
- Regulations and customs: Follow local laws, such as VAT registration and customs documents. Make sure you are legally in full order by complying with local tax and import requirements so that you do not encounter legal problems when selling abroad.
- Pricing strategy: Adjust your prices based on local market conditions and competition.
- Advertising and marketing strategies: Tailor your advertising and marketing to the preferences of local consumers.
With these elements, you can successfully internationalize on marketplaces.
Advertising on marketplaces offers several advantages over other channels:
- Large reach: Marketplaces like Amazon and Bol.com have a huge number of active users (46 million shoppers monthly in Belgium & the Netherlands) actively searching for products in Belgium & the Netherlands alone.
We make sure they find your product there , which gives you access to a wide customer base without having to build a large audience first. - Trustworthiness and confidence: Customers often have more confidence in marketplaces because they are well-known and offer a safe shopping experience. This increases the likelihood of conversions.
- Targeted ads: Marketplaces offer targeted advertising options (such as Sponsored Products) that specifically respond to searches by customers with a high buying intent, thus showing your products directly to the right audience.
- Easy integration: Managing ads and inventory on marketplaces can often be easily integrated with your existing systems via APIs or automation tools.
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Lower startup costs: Unlike setting up your own online store, the cost of advertising on marketplaces is often lower and logistics and customer support are often managed by the marketplace itself (such as FBA for Amazon).
In short, advertising on marketplaces offers great reach, customer trust, targeted ads, and an easy way to scale your sales, without the complexity of managing your own online store.
To successfully advertise on marketplaces, it is essential that your content is in order. This means that your product pages must be clear, informative and optimized for search engines so that customers know exactly what they are buying. In addition, good logistics is crucial. Make sure your inventory management, shipping and return processes are efficient. If you cannot manage this yourself, consider using Fulfillment by Amazon (FBA) or another logistics partner such as LVB, who can handle these processes for you. Finally, you should also have a good understanding of your ad budget. It is important to know how much you are willing to invest in ads to get the right reach and results without exceeding your margins.