In these videos, I lay to rest 5 myths about bol.com.
5 misconceptions that often cause companies to unfairly decide not to be active on the platform.
The myth in this video : By selling on bol.com, I will cannibalize my other channels.
But is this really the case? Where are you reaching consumers today? And what is the real impact of going live with bol.com on your own channels?
In conversations, I very often get the question : “Is it true that when you start selling on bol.com, you take away some of the cake from your other channels?”
A fair question. Because it would be a sin were your marketing efforts to compete with each other.
Well, the answer, to put it very simply: is no.
On the contrary, by being active in an online marketplace, you are going to reach a group of consumers you would otherwise have remained blind to. Let me explain:
A few years ago, you used to reach your potential customers through Google. Logical, because their search behavior took place there. In recent years, however, a huge shift has been taking place. A shift in which consumers are increasingly looking for new products on the online marketplace itself. It’s logical too, we have all downloaded the bol.com (or Zalando, for example) app by now and immediately start searching there.
The myth that you thus cannibalize your own channels by being active on bol.com is not true, on the contrary ! The share of potential buyers is actually going to widen !
Bol responds unerringly to this shift in search behavior. The platform offers sellers a range of advertising opportunities to put your products in the spotlight.
Curious about what exactly is possible? Then I have an interesting starter guide for sellers on bol.com.
Enjoy reading!