In these videos, I lay to rest 5 myths about bol.com.
5 misconceptions that often cause companies to unfairly decide not to be active on the platform.
The myth in this video : Luxury products don’t sell on bol.com.
But is this really the case? Why wouldn’t people buy more expensive products on a platform? Does every consumer then want the exact same thing?
I’m not going to mince words.
It is no secret that low-end products in categories such as electro, kitchenware, toys, etc., sell very well on online marketplaces.
Unfortunately, this did create a perception among companies that high-end products do not fit this bill and therefore do not sell well.
But make no mistake, one does not exclude the other !
Bol.com is the store of all of us and with 5 million daily visits, there is a buyer for every product on bol.com. And a product for every buyer too !
If there are customers looking for the small prices, there are also those looking for the more expensive, high-end products.
The big difference is that buyers do need more information during their decision-making process for a large purchase:
- Can they easily return the item if they don’t want it anyway?
- What are the exact dimensions and other relevant product information?
- Can we make a delivery appointment?
- How do I install it (if necessary, of course)?
- What accounts for the difference in price?
So you best answer all the questions they would otherwise ask in the physical store.
So the myth is not true. More expensive high-end products do sell on bol.com & other online marketplaces. But, you have to pay enough attention to the questions and concerns of those potential buyers.
We wrote out a lot of interesting information on how best to display your product in the bol.com showcase. Here is the link to our starter’s guide!
Enjoy reading!