Challenge
Berghoff Toys, a leading retailer of premium electric cars for children, wanted to scale its business at Bol and maintain consistent revenue growth while optimizing ad efficiency.
Approach
To drive growth, a structured advertising strategy was implemented with the following key actions:
- Targeted keyword strategy – Focus on well-converting and cost-effective keywords to maintain a strong ROI.
- Differentiated strategy for best sellers and new products – Budget was distributed based on performance insights.
- Bid strategy management – Bids were optimized to maximize sales at a profitable margin.
- Manual targeting for precision – Targeting was adjusted to reach the right audience at the best price.
Result
The ads resulted in impressive results:
- Turnover: +236%
- Units sold: +259%
- Conversion rate: +35%
- Visits: +104%
Berghoff Toys saw a huge increase in both visitors and conversion, resulting in significant revenue growth.
Conclusion
By implementing a targeted and differentiated advertising strategy on Bol, Berghoff Toys was able to increase its sales by 236% and significantly improve its sales results, highlighting the power of effective advertising campaigns on Bol.