Challenge
Berghoff Toys, the retailer of premium electric children’s cars, had already achieved success locally through Bol.com. To further accelerate their growth, they wanted to translate this success into European expansion. The goal: quickly gain market share in multiple countries through marketplaces. The challenge lay in effectively managing international operations, from content to logistics to ad management, in a scalable manner.
Approach
For a successful and scalable international rollout, a four-pronged strategy was chosen:
- Choosing the right marketplaces
Thorough research was done on both large and local marketplaces by country. The focus was on platforms with the most sales and growth potential, such as Amazon, Bol, Cdiscount, Kaufland, ManoMano and Fruugo. - Efficiency through automation
All product information, stocks and prices were automatically synchronized through an integrator and optimized by country. This saved time, reduced errors and increased conversion rates significantly. - Smart logistics
The complexity of deliveries across different countries was solved by using marketplace fulfillment: Bol LvB, Kaufland FBK, Amazon FBA and Cdiscount Octopia. This ensured fast deliveries and higher customer satisfaction. - Maximum visibility
Through targeted advertising strategies and optimizing listings, products became visible faster on the first pages of marketplaces. The focus was on high conversion products, supported with high-performance campaigns in new markets.
Result
The international strategy had a strong impact within 6 months:
- Revenue growth: +200K
- Number of orders: +300%
- Market expansion: Active in +15 countries through 18 marketplaces
Conclusion
Through a smart combination of marketplace selection, automation, fulfillment and performance advertising, Berghoff Toys was able to grow from local player to European market leader in just six months. This case shows that with the right strategy, marketplaces are a powerful channel to scale up internationally.
