Challenge
BenQ, a leader in visual technology, was already actively advertising on Bol, but failed to realize its full revenue potential. Despite stable advertising costs, growth had stalled. The goal was to increase sales without increasing advertising costs.
Approach
To scale revenue without additional costs, four key optimizations were made to the ad strategy on Bol:
- Automatic campaigns for new keywords – Automatic campaigns were deployed to identify untapped, high converting keywords.
- Manual campaigns for control – Adjusting bids manually increased efficiency and reduced wasted budget.
- Change in keyword strategy – A balance was struck between long-tail and broader keywords to maximize reach without losing relevance.
- Device-specific bidding strategies – Bids were optimized for desktop, mobile app and tablet to capture high-intention traffic.
Result
The strategy resulted in doubling revenue within three months without incurring additional advertising costs. Revenue growth was significant, while advertising costs remained stable, yielding exponential growth.
Conclusion
By optimizing its advertising strategy on Bol with targeted adjustments, BenQ was able to double its sales without increasing advertising costs. This shows that through smart optimization and strategic choices, advertising on Bol.com can be very effective, even with a constant budget.