In these videos, I lay out 5 myths about bol.com on the grid.
5 misconceptions that often cause companies to wrongly decide not to be active on the platform.
The myth in this video : My competitor can customize my content.
Selling your own products on bol.com is always a smart move. As a brand owner, you can create great content for your product page and sell your products the way you want.
But… what if one of your customers decides to sell your products on bol.com as well? Can they then just modify your content?
Fortunately, no. By registering yourself as a brand owner, you always have an edge at bol.com.
After bol.com confirms your trademark registration, you always have the final say. You decide on the look and feel of your product. You thus gain control:
- which photos will be linked to the article
- What title and keywords you put in it, so you’re easily found
- What quality, converting product text you put on it
- what variants you link to it
Here is our starter’s guide to bol.com. There you will find a lot of practical information on how best to set up the content of your products.
Enjoy reading!
