{"id":4053,"date":"2025-01-10T14:56:33","date_gmt":"2025-01-10T14:56:33","guid":{"rendered":"https:\/\/merkado-agency.com\/cases\/amuse-wins-with-clever-seasonal-campaign-on-bol-com\/"},"modified":"2025-07-16T14:55:11","modified_gmt":"2025-07-16T14:55:11","slug":"amuse-wins-with-clever-seasonal-campaign-on-bol-com","status":"publish","type":"cases","link":"https:\/\/merkado-agency.com\/en\/cases\/amuse-wins-with-clever-seasonal-campaign-on-bol-com\/","title":{"rendered":"Amuse wins with clever seasonal campaign on Bol.com."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/merkado-agency.com\/wp-content\/uploads\/2025\/01\/Slide-16_9-86-gecombineerd.pdf\"><em>Download<\/em><\/a><em><a href=\"https:\/\/merkado-agency.com\/wp-content\/uploads\/2025\/01\/Imby_Case_Merkado.pdf\"> <\/a><\/em><a href=\"https:\/\/merkado-agency.com\/wp-content\/uploads\/2025\/01\/Slide-16_9-86-gecombineerd.pdf\"><em>case<\/em><\/a><\/p>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">Challenge<\/h3>\n\n<p class=\"wp-block-paragraph\">Amuse, a leading seller of stylish food containers, wanted to take advantage of the back-to-school period by making their products more visible on Bol.com. They wanted to increase both the visibility of new products and sales of existing products. The goal was to make the most of the season and increase their market share through targeted advertising strategies on Bol.com.<\/p>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">Approach<\/h3>\n\n<p class=\"wp-block-paragraph\">To maximize the visibility of new back-to-school products and increase sales of existing items, a strategic approach was taken:<\/p>\n\n<p class=\"wp-block-paragraph\"><br\/><strong>Logistics and pricing strategy<\/strong> &#8211; 24-hour shipping and competitive pricing were provided to consistently win the &#8220;buy box&#8221; on Bol.com.<\/p>\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7387b849 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\"><br\/><strong>In-depth keyword research<\/strong> &#8211; Analysis of search volumes and competitive trends to identify key keywords.<br\/><br\/><\/p>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><strong>Automated and manual campaigns<\/strong> &#8211; Automated campaigns to discover new search terms, while manual campaigns provided accurate bidding strategies.<\/p>\n\n<p class=\"wp-block-paragraph\"><br\/><strong>Focus on high-margin products<\/strong> &#8211; Ads were focused primarily on top-performing SKUs to maximize profitability.<\/p>\n\n<p class=\"wp-block-paragraph\"><br\/><strong>Optimized product listings<\/strong> &#8211; Integrating best performing keywords into product titles and descriptions to improve organic ranking.<\/p>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">Result<\/h3>\n\n<p class=\"wp-block-paragraph\">The campaigns during the back-to-school period resulted in a huge improvement in performance:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Sales:<\/strong> +152% These results were significantly better than the same period the previous year. Product visibility was increased, resulting in significant revenue growth, while advertising costs remained the same. This made the campaigns both efficient and profitable.<br\/><br\/><strong>Visitors:<\/strong> +36%<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Orders:<\/strong> +144%<\/p>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">Conclusion<\/h3>\n\n<p class=\"wp-block-paragraph\">Through the strategic deployment of optimized advertising strategies on Bol.com, including targeted keywords, competitive pricing and a strong focus on logistics, Amuse was not only able to increase their visibility, but also to increase sales by impressive numbers. The results highlight the importance of targeted ads on Bol and the importance of optimizing both product listings and ad campaigns for maximum effectiveness.<\/p>\n\n<p class=\"wp-block-paragraph\">This case shows that by advertising on Bol.com in the right way, Amuse significantly increased its market share, resulting in a profitable back-to-school campaign.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<pre class=\"wp-block-preformatted\"><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Amuse runs a seasonal campaign on Bol and records an impressive 152% sales growth.<\/p>\n","protected":false},"author":2,"featured_media":2963,"parent":0,"menu_order":0,"template":"","case-topic":[42,43],"class_list":["post-4053","cases","type-cases","status-publish","has-post-thumbnail","hentry","case-topic-advertising","case-topic-globe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amuse wins with clever seasonal campaign on Bol.com. - Bol &amp; Amazon Adverteren.<\/title>\n<meta name=\"description\" content=\"Amuse wins with clever seasonal campaign on Bol.com.. 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