{"id":4066,"date":"2025-06-04T11:52:55","date_gmt":"2025-06-04T11:52:55","guid":{"rendered":"https:\/\/merkado-agency.com\/cases\/how-childhome-as-a-supplier-to-bol-increased-its-purchasing-by-15\/"},"modified":"2025-07-16T14:56:38","modified_gmt":"2025-07-16T14:56:38","slug":"how-childhome-as-a-supplier-to-bol-increased-its-purchasing-by-15","status":"publish","type":"cases","link":"https:\/\/merkado-agency.com\/en\/cases\/how-childhome-as-a-supplier-to-bol-increased-its-purchasing-by-15\/","title":{"rendered":"How Childhome as a supplier to Bol increased its purchasing by 15%."},"content":{"rendered":"\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">As an e-commerce manager, it is often already a relief when you are approved as a Bol supplier on Bol.com. Those sales? That one will follow, right?  <\/p>\n\n<p class=\"wp-block-paragraph\">But soon you feel that you are letting go of the reins a bit.  <strong>Bol sets the pricing policy, you have no real time sales data and no visibility into how much they will reorder.<\/strong>  It seems like you have little control as a brand.<\/p>\n\n<p class=\"wp-block-paragraph\">But nothing could be further from the truth:<strong> with a well-considered approach, you can make an impact as a supplier of Bol.<\/strong> Together with Childhome we took the product content and advertising in hand. The result: <strong>Bol now buys 15% more Childhome products every month.<\/strong> <\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>The strategy: convince first with content, then accelerate with advertising<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">As a supplier of Bol, you can perfectly advertise on your own products. Yet we deliberately didn&#8217;t do that right away, but proceeded step by step:   <\/p>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h4 class=\"wp-block-heading\">Step 1: optimize product content<\/h4>\n\n<p class=\"wp-block-paragraph\">Advertising on products with bad pictures or vague information? That&#8217;s how you throw money away and barely get conversions. Before we invest even one euro in ads, we make sure the product pages are solid:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Persuasive product texts<\/li>\n\n\n\n<li>Professional and relevant product photos<\/li>\n\n\n\n<li>Scannable bullet points showing the benefits<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">As a result, we ensured that our campaigns will convert better later.<\/p>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h4 class=\"wp-block-heading\">Step 2: a budget-friendly advertising strategy<\/h4>\n\n<p class=\"wp-block-paragraph\">Once the content was in place, we pulled out our secret weapon: advertising. Because Childhome works with a fixed budget, we had to make the most of every euro. We chose to put the best performing products in the spotlight. This approach resulted in <strong>an exponential growth in sales, at a remarkably low cost.<\/strong>   <\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>The result: In three months, we made an impact on three fronts<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u20ac30,000 additional sales<\/strong><\/li>\n\n\n\n<li><strong>+15% purchasing by <\/strong><a href=\"http:\/\/bol.com\"><strong>Bol.com<\/strong><br\/><\/a>Through the advertising strategy, Bol realized more sales. As a result, they purchased Childhome&#8217;s products in larger volumes. <\/li>\n\n\n\n<li><strong>550,000 impressions and<\/strong> <strong>15,000 clicks<\/strong><br\/>Better performing ads increased the number of product impressions, which of course also directly impacts Childhome&#8217;s brand awareness among potential buyers.<\/li>\n<\/ul>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>What does Childhome say?<\/strong><\/h3>\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><em>&#8220;The collaboration with Merkado gave us a renewed grip on Bol.com. <strong>We have become much more visible as a brand \u00e1nd sell better, without having to do discounts or price promotions ourselves.<\/strong>&#8220;<\/em><\/p>\n\n<p class=\"has-small-font-size wp-block-paragraph\">&#8211; <a href=\"https:\/\/www.linkedin.com\/in\/c%C3%A9dricrodrigues\/\">C\u00e9dric Rodrigues<\/a>, Head of Benelux and International Sales EMEA<\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>As a supplier to Bol, you don&#8217;t have to stand on the sidelines<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Do you work with Bol as a supplier? Then it may seem like you have little impact on your sales anymore.   <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>But those who bet on strong product content and advertising are taking back the reins.  <\/strong>And the great thing? The conversion rate is often higher than with resellers, precisely because your offer is top of the line.Curious how you as a brand can get more out of Bol.com? <\/p>\n\n<p class=\"wp-block-paragraph\">We&#8217;re happy to show you how.<\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/merkado-agency.com\/en\/contact\/\" style=\"background-color:#2de7ed\" rel=\"https:\/\/merkado-agency.com\/contact\/\"><strong>Schedule a no-obligation call with Merkado<\/strong><\/a><\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As an e-commerce manager, it is often already a relief when you are approved as a Bol supplier on Bol.com. Those sales? That one will follow, right? But soon you feel that you are letting go of the reins a bit. Bol sets the pricing policy, you have no real time sales data and no [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3907,"parent":0,"menu_order":0,"template":"","case-topic":[],"class_list":["post-4066","cases","type-cases","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case: Childhome - Advertising as a Bol supplier<\/title>\n<meta name=\"description\" content=\"How Childhome as a supplier to Bol increased its purchasing by 15%. Read the case and find out how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/merkado-agency.com\/en\/cases\/how-childhome-as-a-supplier-to-bol-increased-its-purchasing-by-15\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case: Childhome - Advertising as a Bol supplier\" \/>\n<meta property=\"og:description\" content=\"How Childhome as a supplier to Bol increased its purchasing by 15%. 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