{"id":4072,"date":"2025-01-10T14:57:39","date_gmt":"2025-01-10T14:57:39","guid":{"rendered":"https:\/\/merkado-agency.com\/cases\/imby-turns-80-monthly-sales-growth-on-bol-com-shortly-after-launch-in-competitive-market\/"},"modified":"2025-07-16T14:58:19","modified_gmt":"2025-07-16T14:58:19","slug":"imby-turns-80-monthly-sales-growth-on-bol-com-shortly-after-launch-in-competitive-market","status":"publish","type":"cases","link":"https:\/\/merkado-agency.com\/en\/cases\/imby-turns-80-monthly-sales-growth-on-bol-com-shortly-after-launch-in-competitive-market\/","title":{"rendered":"Imby turns 80% monthly sales growth on Bol.com shortly after launch in competitive market."},"content":{"rendered":"\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/merkado-agency.com\/wp-content\/uploads\/2025\/01\/Imby-advertising-case-1.pdf\"><em>Download case<\/em><\/a><\/p>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>Challenge<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Imby, a premium pet food brand, wanted to differentiate itself in the competitive pet food market on Bol. The goal was to differentiate itself from established competitors while maintaining a strong presence in the market. <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Approach<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">After six months of advertising on Bol, the following strategies were employed:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Creating bundles and varieties<\/strong> &#8211; Buying blocks were created to attract customers.<br\/><br\/><\/li>\n\n\n\n<li><strong>Land and expand strategy<\/strong> &#8211; The range was expanded to include full product lines of supplements.<br\/><br\/><\/li>\n\n\n\n<li><strong>Logistics optimization<\/strong> &#8211; Delivery was optimized with a speed of within 24 hours for the best customer experience.<br\/><br\/><\/li>\n\n\n\n<li><strong>Campaigns launched early<\/strong> &#8211; Campaigns were launched to generate initial reviews and increase organic visibility.<\/li>\n<\/ol>\n\n<h3 class=\"wp-block-heading\"><strong>Result<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">The ads resulted in the following impressive results:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>+83K high-intent impressions<\/strong><\/li>\n\n\n\n<li><strong>+500 new-to-brand customers<\/strong><\/li>\n\n\n\n<li><strong>80% monthly sales growth<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">These results indicated that the strategy was effective in increasing reach and customer satisfaction, leading to significant revenue growth.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">By focusing on smart advertising campaigns, logistics optimization and creating bundles and varieties, Imby managed to stand out in the saturated pet food market on Bol, resulting in impressive growth and customer acquisition.<br\/><br\/><br\/>Discover <a href=\"https:\/\/imbypetfood.com\/be-nl\/?srsltid=AfmBOoqqkSLQlnI-924Vhx0TNpD7RJRG4ZL21ONhBiOgO1oypc33LmUp\">Imby Pet Food&#8217;s products here<\/a>.  <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imby manages to stand out in the competitive pet food market on Bol, with sales growing 80% per month through smart advertising campaigns.<\/p>\n","protected":false},"author":2,"featured_media":3145,"parent":0,"menu_order":0,"template":"","case-topic":[42,43],"class_list":["post-4072","cases","type-cases","status-publish","has-post-thumbnail","hentry","case-topic-advertising","case-topic-globe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Imby turns 80% monthly sales growth on Bol.com shortly after launch in competitive market. - Bol &amp; Amazon Adverteren.<\/title>\n<meta name=\"description\" content=\"Imby turns 80% monthly sales growth on Bol.com shortly after launch in competitive market.. 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