{"id":4078,"date":"2025-01-10T14:57:06","date_gmt":"2025-01-10T14:57:06","guid":{"rendered":"https:\/\/merkado-agency.com\/cases\/merkado-doubles-sales-of-benq-on-bol-without-additional-advertising-costs-through-clever-advertising-strategy\/"},"modified":"2025-07-16T14:58:51","modified_gmt":"2025-07-16T14:58:51","slug":"merkado-doubles-sales-of-benq-on-bol-without-additional-advertising-costs-through-clever-advertising-strategy","status":"publish","type":"cases","link":"https:\/\/merkado-agency.com\/en\/cases\/merkado-doubles-sales-of-benq-on-bol-without-additional-advertising-costs-through-clever-advertising-strategy\/","title":{"rendered":"Merkado doubles sales of BenQ on Bol without additional advertising costs through clever advertising strategy."},"content":{"rendered":"\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\"><em><a href=\"https:\/\/merkado-agency.com\/wp-content\/uploads\/2025\/01\/Slide-16_9-80.png\">Download case<\/a><\/em><\/p>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>Challenge<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">BenQ, a leader in visual technology, was already actively advertising on Bol, but failed to realize its full revenue potential. Despite stable advertising costs, growth had stalled. The goal was to increase sales without increasing advertising costs.  <\/p>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><br\/><strong>Approach<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">To scale revenue without additional costs, four key optimizations were made to the ad strategy on Bol:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Automatic campaigns for new keywords<\/strong> &#8211; Automatic campaigns were deployed to identify untapped, high converting keywords.<br\/><br\/><\/li>\n\n\n\n<li><strong>Manual campaigns for control<\/strong> &#8211; Adjusting bids manually increased efficiency and reduced wasted budget.<br\/><br\/><\/li>\n\n\n\n<li><strong>Change in keyword strategy<\/strong> &#8211; A balance was struck between long-tail and broader keywords to maximize reach without losing relevance.<br\/><br\/><\/li>\n\n\n\n<li><strong>Device-specific bidding strategies<\/strong> &#8211; Bids were optimized for desktop, mobile app and tablet to capture high-intention traffic.<\/li>\n<\/ol>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><br\/><strong>Result<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">The strategy resulted in doubling revenue within three months without incurring additional advertising costs. Revenue growth was significant, while advertising costs remained stable, yielding exponential growth. <\/p>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">By optimizing its advertising strategy on Bol with targeted adjustments, BenQ was able to double its sales without increasing advertising costs. This shows that through smart optimization and strategic choices, advertising on Bol.com can be very effective, even with a constant budget. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>BenQ optimizes advertising strategies on Bol and doubles sales without additional advertising costs.<\/p>\n","protected":false},"author":2,"featured_media":2882,"parent":0,"menu_order":0,"template":"","case-topic":[42,43],"class_list":["post-4078","cases","type-cases","status-publish","has-post-thumbnail","hentry","case-topic-advertising","case-topic-globe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Merkado doubles sales of BenQ on Bol without additional advertising costs through clever advertising strategy. - Bol &amp; Amazon Adverteren.<\/title>\n<meta name=\"description\" content=\"Merkado doubles sales of BenQ on Bol without additional advertising costs through clever advertising strategy.. Amazon &amp; Bol Adverteren: Succesvol verkopen met effectieve advertenties - Merkado Marketplace Advertising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/merkado-agency.com\/en\/cases\/merkado-doubles-sales-of-benq-on-bol-without-additional-advertising-costs-through-clever-advertising-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merkado doubles sales of BenQ on Bol without additional advertising costs through clever advertising strategy. - Bol &amp; Amazon Adverteren.\" \/>\n<meta property=\"og:description\" content=\"Merkado doubles sales of BenQ on Bol without additional advertising costs through clever advertising strategy.. 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