{"id":4079,"date":"2025-04-02T12:05:36","date_gmt":"2025-04-02T12:05:36","guid":{"rendered":"https:\/\/merkado-agency.com\/cases\/kentucky-generates-more-than-2000-additional-orders-in-6-months-by-engaging-in-marketplaces\/"},"modified":"2025-07-16T14:58:51","modified_gmt":"2025-07-16T14:58:51","slug":"kentucky-generates-more-than-2000-additional-orders-in-6-months-by-engaging-in-marketplaces","status":"publish","type":"cases","link":"https:\/\/merkado-agency.com\/en\/cases\/kentucky-generates-more-than-2000-additional-orders-in-6-months-by-engaging-in-marketplaces\/","title":{"rendered":"Kentucky generates more than 2,000 additional orders in 6 months by engaging in marketplaces."},"content":{"rendered":"\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/merkado-agency.com\/wp-content\/uploads\/2025\/04\/Kentucky_automatisatie_case-1.pdf\"><em>Download case  <\/em><\/a><\/p>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>Challenge<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Kentucky Horsewear, a premium brand in equestrian accessories, wanted to scale its e-commerce business by strategically leveraging marketplaces. The goal was to reach new audiences in Germany, France and the Netherlands and increase sales without additional operational complexity. The challenge lay in scalably offering the full product range on multiple marketplaces, without additional costs or manual work.  <\/p>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>Approach<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">To maximize e-commerce growth and enter new markets, a scalable, automated strategy was developed:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Complete product offerings on marketplaces<\/strong> &#8211; By making its complete assortment available on Amazon, Bol and Decathlon, Kentucky was able to reach new customers and increase sales without an additional marketing budget.<\/li>\n\n\n\n<li><strong>Optimized content and inventory management<\/strong> &#8211; Through an integrator, price management, inventory management and order processing were fully synchronized with the in-house web shop. This ensured error-free, efficient and automated management per channel. <\/li>\n\n\n\n<li><strong>Dynamic pricing strategy<\/strong> &#8211; Thanks to smart pricing rules, Kentucky won the Buy Box on Amazon and Bol more often, leading to increased visibility, higher conversion and additional sales without reliance on ads.<\/li>\n<\/ul>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>Result<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">International expansion through marketplaces led to +2000 additional orders in just 6 months. With no investment in paid campaigns, Kentucky was able to significantly expand its reach and successfully tap new markets. <\/p>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">By cleverly integrating marketplaces into its existing e-commerce strategy, Kentucky Horsewear was able to rapidly increase its sales and reach. The combination of a full assortment, automated management and a dynamic pricing strategy made the expansion into Germany, France and the Netherlands both cost-effective and profitable. By hooking into marketplaces, Kentucky also generated additional sales through their own web shop.  <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kentucky Horsewear generates more than 2,000 additional orders in 6 months by launching assortment smartly on Bol, Amazon and Decathlon via automated management.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"template":"","case-topic":[45],"class_list":["post-4079","cases","type-cases","status-publish","hentry","case-topic-automate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kentucky generates more than 2,000 additional orders in 6 months by engaging in marketplaces. - Bol &amp; Amazon Adverteren.<\/title>\n<meta name=\"description\" content=\"Kentucky generates more than 2,000 additional orders in 6 months by engaging in marketplaces.. 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