{"id":3809,"date":"2025-04-02T12:05:36","date_gmt":"2025-04-02T12:05:36","guid":{"rendered":"https:\/\/merkado-agency.com\/?post_type=cases&#038;p=3809"},"modified":"2025-04-04T11:24:55","modified_gmt":"2025-04-04T11:24:55","slug":"kentucky-genereert-meer-dan-e100k-extra-omzet-in-6-maanden-door-in-te-zetten-op-marktplaatsen","status":"publish","type":"cases","link":"https:\/\/merkado-agency.com\/nl\/cases\/kentucky-genereert-meer-dan-e100k-extra-omzet-in-6-maanden-door-in-te-zetten-op-marktplaatsen\/","title":{"rendered":"Kentucky genereert meer dan 2000 extra orders in 6 maanden door in te zetten op marktplaatsen."},"content":{"rendered":"\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/merkado-agency.com\/wp-content\/uploads\/2025\/04\/Kentucky_automatisatie_case-1.pdf\"><em>Download case <\/em><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Uitdaging<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kentucky Horsewear, een premium merk in paardensportaccessoires, wilde zijn e-commerceactiviteiten opschalen door strategisch in te zetten op marktplaatsen. Het doel was om nieuwe doelgroepen in Duitsland, Frankrijk en Nederland te bereiken en de omzet te verhogen zonder extra operationele complexiteit. De uitdaging lag in het schaalbaar aanbieden van het volledige assortiment op meerdere marketplaces, zonder extra kosten of handmatig werk.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Aanpak<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Om de e-commercegroei te maximaliseren en nieuwe markten te betreden, werd een schaalbare, geautomatiseerde strategie ontwikkeld:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Compleet productaanbod op marketplaces<\/strong> \u2013 Door het volledige assortiment beschikbaar te maken op Amazon, Bol en Decathlon, wist Kentucky nieuwe klanten te bereiken en de verkoop zonder extra marketingbudget te verhogen.<\/li>\n\n\n\n<li><strong>Geoptimaliseerd content- en voorraadbeheer<\/strong> \u2013 Via een integrator werd prijsbeheer, voorraadbeheer en orderverwerking volledig gesynchroniseerd met de eigen webshop. Dit zorgde voor een foutloos, effici\u00ebnt en geautomatiseerd beheer per kanaal.<\/li>\n\n\n\n<li><strong>Dynamische prijsstrategie<\/strong> \u2013 Dankzij slimme prijsregels won Kentucky vaker de Buy Box op Amazon en Bol, wat leidde tot meer zichtbaarheid, hogere conversie en extra omzet zonder afhankelijkheid van advertenties.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Resultaat<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">De internationale uitbreiding via marketplaces leidde in slechts 6 maanden tot +2000 extra orders. Zonder investering in betaalde campagnes wist Kentucky zijn bereik aanzienlijk te vergroten en nieuwe markten succesvol aan te boren.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Conclusie<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Door marktplaatsen slim te integreren in de bestaande e-commercestrategie, wist Kentucky Horsewear zijn omzet en bereik snel te vergroten. De combinatie van een volledig assortiment, geautomatiseerd beheer en een dynamische prijsstrategie maakte de expansie naar Duitsland, Frankrijk en Nederland zowel kosteneffici\u00ebnt als winstgevend. Door aan te haken op marktplaatsen genereerde Kentucky bovendien extra omzet via hun eigen webshop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kentucky Horsewear genereert meer dan 2000 extra orders in 6 maanden door assortiment slim te lanceren op Bol, Amazon en Decathlon via geautomatiseerd beheer.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"template":"","case-topic":[31],"class_list":["post-3809","cases","type-cases","status-publish","hentry","case-topic-automatiseren"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kentucky genereert meer dan 2000 extra orders in 6 maanden door in te zetten op marktplaatsen. - Bol &amp; Amazon Adverteren.<\/title>\n<meta name=\"description\" content=\"Kentucky genereert meer dan 2000 extra orders in 6 maanden door in te zetten op marktplaatsen.. Amazon &amp; Bol Adverteren: Succesvol verkopen met effectieve advertenties - Merkado Marketplace Advertising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/merkado-agency.com\/nl\/cases\/kentucky-genereert-meer-dan-e100k-extra-omzet-in-6-maanden-door-in-te-zetten-op-marktplaatsen\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kentucky genereert meer dan 2000 extra orders in 6 maanden door in te zetten op marktplaatsen. - Bol &amp; Amazon Adverteren.\" \/>\n<meta property=\"og:description\" content=\"Kentucky genereert meer dan 2000 extra orders in 6 maanden door in te zetten op marktplaatsen.. Amazon &amp; Bol Adverteren: Succesvol verkopen met effectieve advertenties - Merkado Marketplace Advertising.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/merkado-agency.com\/nl\/cases\/kentucky-genereert-meer-dan-e100k-extra-omzet-in-6-maanden-door-in-te-zetten-op-marktplaatsen\/\" \/>\n<meta property=\"og:site_name\" content=\"Merkado Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-04T11:24:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/merkado-agency.com\/wp-content\/uploads\/2025\/01\/site-logo.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/merkado-agency.com\\\/nl\\\/cases\\\/kentucky-genereert-meer-dan-e100k-extra-omzet-in-6-maanden-door-in-te-zetten-op-marktplaatsen\\\/\",\"url\":\"https:\\\/\\\/merkado-agency.com\\\/nl\\\/cases\\\/kentucky-genereert-meer-dan-e100k-extra-omzet-in-6-maanden-door-in-te-zetten-op-marktplaatsen\\\/\",\"name\":\"Kentucky genereert meer dan 2000 extra orders in 6 maanden door in te zetten op marktplaatsen. - Bol & Amazon Adverteren.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/merkado-agency.com\\\/nl\\\/#website\"},\"datePublished\":\"2025-04-02T12:05:36+00:00\",\"dateModified\":\"2025-04-04T11:24:55+00:00\",\"description\":\"Kentucky genereert meer dan 2000 extra orders in 6 maanden door in te zetten op marktplaatsen.. Amazon & Bol Adverteren: Succesvol verkopen met effectieve advertenties - Merkado Marketplace Advertising.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/merkado-agency.com\\\/nl\\\/cases\\\/kentucky-genereert-meer-dan-e100k-extra-omzet-in-6-maanden-door-in-te-zetten-op-marktplaatsen\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/merkado-agency.com\\\/nl\\\/cases\\\/kentucky-genereert-meer-dan-e100k-extra-omzet-in-6-maanden-door-in-te-zetten-op-marktplaatsen\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/merkado-agency.com\\\/nl\\\/cases\\\/kentucky-genereert-meer-dan-e100k-extra-omzet-in-6-maanden-door-in-te-zetten-op-marktplaatsen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/merkado-agency.com\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CASES\",\"item\":\"https:\\\/\\\/merkado-agency.com\\\/nl\\\/cases\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Kentucky genereert meer dan 2000 extra orders in 6 maanden door in te zetten op marktplaatsen.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/merkado-agency.com\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/merkado-agency.com\\\/nl\\\/\",\"name\":\"Merkado Agency\",\"description\":\"Your one-stop-shop partner for selling on EU marketplaces\",\"publisher\":{\"@id\":\"https:\\\/\\\/merkado-agency.com\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/merkado-agency.com\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/merkado-agency.com\\\/nl\\\/#organization\",\"name\":\"Merkado Agency\",\"url\":\"https:\\\/\\\/merkado-agency.com\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/merkado-agency.com\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/merkado-agency.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/MERKADO_logo_full_black.svg\",\"contentUrl\":\"https:\\\/\\\/merkado-agency.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/MERKADO_logo_full_black.svg\",\"width\":400,\"height\":49,\"caption\":\"Merkado Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/merkado-agency.com\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/merkado-agency\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kentucky genereert meer dan 2000 extra orders in 6 maanden door in te zetten op marktplaatsen. - Bol & Amazon Adverteren.","description":"Kentucky genereert meer dan 2000 extra orders in 6 maanden door in te zetten op marktplaatsen.. Amazon & Bol Adverteren: Succesvol verkopen met effectieve advertenties - Merkado Marketplace Advertising.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/merkado-agency.com\/nl\/cases\/kentucky-genereert-meer-dan-e100k-extra-omzet-in-6-maanden-door-in-te-zetten-op-marktplaatsen\/","og_locale":"nl_NL","og_type":"article","og_title":"Kentucky genereert meer dan 2000 extra orders in 6 maanden door in te zetten op marktplaatsen. - Bol & Amazon Adverteren.","og_description":"Kentucky genereert meer dan 2000 extra orders in 6 maanden door in te zetten op marktplaatsen.. Amazon & Bol Adverteren: Succesvol verkopen met effectieve advertenties - Merkado Marketplace Advertising.","og_url":"https:\/\/merkado-agency.com\/nl\/cases\/kentucky-genereert-meer-dan-e100k-extra-omzet-in-6-maanden-door-in-te-zetten-op-marktplaatsen\/","og_site_name":"Merkado Agency","article_modified_time":"2025-04-04T11:24:55+00:00","og_image":[{"width":1000,"height":600,"url":"https:\/\/merkado-agency.com\/wp-content\/uploads\/2025\/01\/site-logo.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/merkado-agency.com\/nl\/cases\/kentucky-genereert-meer-dan-e100k-extra-omzet-in-6-maanden-door-in-te-zetten-op-marktplaatsen\/","url":"https:\/\/merkado-agency.com\/nl\/cases\/kentucky-genereert-meer-dan-e100k-extra-omzet-in-6-maanden-door-in-te-zetten-op-marktplaatsen\/","name":"Kentucky genereert meer dan 2000 extra orders in 6 maanden door in te zetten op marktplaatsen. - Bol & Amazon Adverteren.","isPartOf":{"@id":"https:\/\/merkado-agency.com\/nl\/#website"},"datePublished":"2025-04-02T12:05:36+00:00","dateModified":"2025-04-04T11:24:55+00:00","description":"Kentucky genereert meer dan 2000 extra orders in 6 maanden door in te zetten op marktplaatsen.. Amazon & Bol Adverteren: Succesvol verkopen met effectieve advertenties - Merkado Marketplace Advertising.","breadcrumb":{"@id":"https:\/\/merkado-agency.com\/nl\/cases\/kentucky-genereert-meer-dan-e100k-extra-omzet-in-6-maanden-door-in-te-zetten-op-marktplaatsen\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/merkado-agency.com\/nl\/cases\/kentucky-genereert-meer-dan-e100k-extra-omzet-in-6-maanden-door-in-te-zetten-op-marktplaatsen\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/merkado-agency.com\/nl\/cases\/kentucky-genereert-meer-dan-e100k-extra-omzet-in-6-maanden-door-in-te-zetten-op-marktplaatsen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/merkado-agency.com\/nl\/"},{"@type":"ListItem","position":2,"name":"CASES","item":"https:\/\/merkado-agency.com\/nl\/cases\/"},{"@type":"ListItem","position":3,"name":"Kentucky genereert meer dan 2000 extra orders in 6 maanden door in te zetten op marktplaatsen."}]},{"@type":"WebSite","@id":"https:\/\/merkado-agency.com\/nl\/#website","url":"https:\/\/merkado-agency.com\/nl\/","name":"Merkado Agency","description":"Your one-stop-shop partner for selling on EU marketplaces","publisher":{"@id":"https:\/\/merkado-agency.com\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/merkado-agency.com\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/merkado-agency.com\/nl\/#organization","name":"Merkado Agency","url":"https:\/\/merkado-agency.com\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/merkado-agency.com\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/merkado-agency.com\/wp-content\/uploads\/2025\/01\/MERKADO_logo_full_black.svg","contentUrl":"https:\/\/merkado-agency.com\/wp-content\/uploads\/2025\/01\/MERKADO_logo_full_black.svg","width":400,"height":49,"caption":"Merkado Agency"},"image":{"@id":"https:\/\/merkado-agency.com\/nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/merkado-agency\/"]}]}},"_links":{"self":[{"href":"https:\/\/merkado-agency.com\/nl\/wp-json\/wp\/v2\/cases\/3809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/merkado-agency.com\/nl\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/merkado-agency.com\/nl\/wp-json\/wp\/v2\/types\/cases"}],"author":[{"embeddable":true,"href":"https:\/\/merkado-agency.com\/nl\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/merkado-agency.com\/nl\/wp-json\/wp\/v2\/media?parent=3809"}],"wp:term":[{"taxonomy":"case-topic","embeddable":true,"href":"https:\/\/merkado-agency.com\/nl\/wp-json\/wp\/v2\/case-topic?post=3809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}