{"id":389,"date":"2025-01-10T14:57:06","date_gmt":"2025-01-10T14:57:06","guid":{"rendered":"https:\/\/merkado-agency.com\/?post_type=cases&p=389"},"modified":"2025-03-24T15:00:23","modified_gmt":"2025-03-24T15:00:23","slug":"benq-verdubbelt-omzet-op-bol-zonder-extra-kosten","status":"publish","type":"cases","link":"https:\/\/merkado-agency.com\/nl\/cases\/benq-verdubbelt-omzet-op-bol-zonder-extra-kosten\/","title":{"rendered":"Merkado verdubbelt omzet van BenQ op Bol zonder extra advertentiekosten door slimme advertentiestrategie."},"content":{"rendered":"\n
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Download case<\/a><\/em><\/p>\n\n\n\n

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Uitdaging<\/strong><\/h3>\n\n\n\n

BenQ, een leider in visuele technologie, was al actief met adverteren op Bol, maar slaagde er niet in het volledige omzetpotentieel te benutten. Ondanks stabiele advertentiekosten was de groei tot stilstand gekomen. Het doel was om de omzet te verhogen zonder de advertentiekosten te verhogen.<\/p>\n\n\n\n

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Aanpak<\/strong><\/h3>\n\n\n\n

Om de omzet te schalen zonder extra kosten, werden er vier belangrijke optimalisaties doorgevoerd in de advertentiestrategie op Bol:<\/p>\n\n\n\n

    \n
  1. Automatische campagnes voor nieuwe zoekwoorden<\/strong> \u2013 Er werden automatische campagnes ingezet om onbenutte, goed converterende zoekwoorden te identificeren.

    <\/li>\n\n\n\n
  2. Handmatige campagnes voor controle<\/strong> \u2013 Door handmatig biedingen aan te passen, werd de effici\u00ebntie verhoogd en verspilling van budget verminderd.

    <\/li>\n\n\n\n
  3. Verandering in zoekwoordstrategie<\/strong> \u2013 Er werd een balans gevonden tussen long-tail en bredere zoekwoorden om de bereik te maximaliseren zonder de relevantie te verliezen.

    <\/li>\n\n\n\n
  4. Apparaatspecifieke biedstrategie\u00ebn<\/strong> \u2013 Biedingen werden geoptimaliseerd voor desktop, mobiele app en tablet om hoog-intentie verkeer te vangen.<\/li>\n<\/ol>\n\n\n\n
    <\/div>\n\n\n\n


    Resultaat<\/strong><\/h3>\n\n\n\n

    De strategie resulteerde in een verdubbeling van de omzet binnen drie maanden, zonder dat er extra advertentiekosten werden gemaakt. De revenuegroei was significant, terwijl de advertentiekosten stabiel bleven, wat een exponenti\u00eble groei opleverde.<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    Conclusie<\/strong><\/h3>\n\n\n\n

    Door de advertentiestrategie op Bol te optimaliseren met gerichte aanpassingen, wist BenQ zijn omzet te verdubbelen zonder de advertentiekosten te verhogen. Dit toont aan dat door slimme optimalisatie en strategische keuzes, adverteren op Bol.com zeer effectief kan zijn, zelfs met een constant budget.<\/p>\n","protected":false},"excerpt":{"rendered":"

    BenQ optimaliseert advertentiestrategie\u00ebn op Bol en verdubbelt de omzet zonder extra advertentiekosten.<\/p>\n","protected":false},"author":2,"featured_media":2697,"parent":0,"menu_order":0,"template":"","case-topic":[30,32],"class_list":["post-389","cases","type-cases","status-publish","has-post-thumbnail","hentry","case-topic-adverteren","case-topic-bol"],"yoast_head":"\nMerkado verdubbelt omzet van BenQ op Bol zonder extra advertentiekosten door slimme advertentiestrategie. - Bol & Amazon Adverteren.<\/title>\n<meta name=\"description\" content=\"Merkado verdubbelt omzet van BenQ op Bol zonder extra advertentiekosten door slimme advertentiestrategie.. 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