{"id":2273,"date":"2025-02-11T12:37:21","date_gmt":"2025-02-11T12:37:21","guid":{"rendered":"https:\/\/merkado-agency.com\/?p=2273"},"modified":"2026-04-07T11:16:57","modified_gmt":"2026-04-07T11:16:57","slug":"bol-com-mythe-5-luxe-producten-worden-niet-verkocht-op-bol-com","status":"publish","type":"post","link":"https:\/\/merkado-agency.com\/nl\/bol-com-mythe-5-luxe-producten-worden-niet-verkocht-op-bol-com\/","title":{"rendered":"Bol Mythe 5: Luxe producten worden niet verkocht op Bol."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In deze video\u2019s leg ik 5 mythes over bol.com op de rooster.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5 misconcepties waardoor bedrijven vaak onterecht beslissen om niet actief te zijn op het platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De mythe in deze video :&nbsp;<strong>Luxeproducten verkopen niet op bol.com.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maar is dit wel zo? Waarom zouden mensen duurdere producten niet kopen op een platform? Wilt elke consument dan exact hetzelfde?<br><br><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Merkado Bol com Mythe 5\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/2P0BFcmuZVQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7387b849 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">Ik ga er geen doekjes om winden.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Het is geen geheim dat low-end producten in categorie\u00ebn als electro, keukengerief, speelgoed, etc.. zeer goed verkopen op online marktplaatsen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jammer genoeg groeide er daardoor wel een perceptie bij bedrijven dat high-end producten hier dus niet bij passen en dus niet goed verkopen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Maar vergis je niet, het ene sluit het andere niet uit !&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bol.com is de winkel van ons allemaal en met&nbsp;<strong>5 miljoen dagelijkse bezoeken<\/strong>, is er voor elk product wel een koper op bol.com. En voor elke koper ook een product !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Als er klanten zijn die zoeken naar de kleine prijsjes, dan zijn er ook die zoeken naar de duurdere, high-end producten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het grote verschil is dat kopers tijdens hun beslissingsproces bij een grote aankoop w\u00e9l meer informatie nodig hebben:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kunnen ze het artikel gemakkelijk retourneren indien ze het toch niet wensen?<\/li>\n\n\n\n<li>Wat zijn de exacte afmetingen en andere relevante productinformatie?<\/li>\n\n\n\n<li>Kunnen we een leverafspraak maken?<\/li>\n\n\n\n<li>Hoe installeer ik het? (indien nodig natuurlijk)<\/li>\n\n\n\n<li>Wat verantwoordt het verschil in prijs?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Je beantwoordt dus best alle vragen die ze anders in de fysieke winkel zouden stellen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>De mythe klopt dus niet<\/strong>. Duurdere high-end producten verkopen wel op bol.com &amp; andere online marktplaatsen.&nbsp;<em>Maar<\/em>, je moet wel genoeg aandacht besteden aan de vragen en ongerustheden van die potenti\u00eble kopers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We schreven heel wat interessante informatie uit over hoe je jouw product het beste tentoon stelt in de bol.com vitrine. Hier de link naar onze&nbsp;<a href=\"https:\/\/merkado-agency.com\/starten-met-verkopen-op-bol-com\/\">startersgids<\/a>&nbsp;!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veel leesplezier!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De mythe dat luxeproducten niet verkopen op bol.com, is onjuist. Ook duurdere artikelen vinden kopers, mits je de juiste informatie biedt, zoals retourbeleid en productdetails.<\/p>\n","protected":false},"author":2,"featured_media":2648,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,10],"tags":[],"class_list":["post-2273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marktplaatsen","category-mythbusting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bol Mythe 5: Luxe producten worden niet verkocht op Bol. - Bol &amp; Amazon Adverteren.<\/title>\n<meta name=\"description\" content=\"Bol Mythe 5: Luxe producten worden niet verkocht op Bol.. 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