{"id":2288,"date":"2025-02-11T12:56:28","date_gmt":"2025-02-11T12:56:28","guid":{"rendered":"https:\/\/merkado-agency.com\/?p=2288"},"modified":"2026-04-07T11:16:56","modified_gmt":"2026-04-07T11:16:56","slug":"bol-mythe-1-de-commissie-van-het-platform-is-te-duur","status":"publish","type":"post","link":"https:\/\/merkado-agency.com\/nl\/bol-mythe-1-de-commissie-van-het-platform-is-te-duur\/","title":{"rendered":"Bol Mythe 1: De commissie van het platform is te duur."},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">In deze video\u2019s leg ik 5 mythes over bol.com op de rooster.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">5 misconcepties waardoor bedrijven vaak onterecht beslissen om niet actief te zijn op het platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De mythe in deze video :&nbsp;<strong>de commissie van bol.com is te duur<\/strong>. Hierdoor hou ik te weinig marge over..<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maar is dit wel zo? Hoeveel marge ben je kwijt aan personeel in de winkel of aan Google SEA kosten? Is dit vergelijkbaar met de commissie?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eigenlijk zal je merken dat als je de vergelijking maakt, je enorm veel krijgt van zo\u2019n platform voor een \u201ckleine\u201d commissie.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Merkado Bol Mythe 1\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/kAwK2jvbbC8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>De eerste vraag die bedrijven zich stellen wanneer ze overwegen om op bol.com te verkopen:\u00a0<strong>\u201cHeeft mijn product wel genoeg marge om de kosten te dragen?\u201d<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kijk, het klopt h\u00e9: verkopen op bol is nu eenmaal niet gratis. Per verkocht product betaal je namelijk een commissie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En ik hoor jullie al denken : \u2018Moet ik marge afgeven? tarara!\u2019. En ik begrijp dat het inderdaad een andere manier van werken is dan via je eigen winkel of webshop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MAAR<\/strong>&nbsp;je moet deze kosten op de correcte manier gaan vergelijken ! Laten we deze eens even vergelijken met de kosten die komen kijken bij een eigen webshop. Je hebt :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>hoge onderhoudskosten voor de opmaak van je website<\/li>\n\n\n\n<li>de beveiligingskosten en updates die je geregeld moet bijhouden<\/li>\n\n\n\n<li>het hele betalingssysteem achter je website<\/li>\n\n\n\n<li>het budget dat je aan Google moet betalen om vanboven in de resultaten te zitten, en ga zo maar door..<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Al deze punten zal het platform&nbsp;<strong>automatisch<\/strong>&nbsp;voor zijn rekening nemen wanneer je artikelen live zet, zonder dat je zelfs iets verkocht hebt. Je kan dus stellen dat de kosten die je hebt voor je eigen webshop gewoon vertaald worden naar een commissie bij bol.com. Een commissie die je bovendien \u00e9nkel moet betalen wanneer een product wordt verkocht ! Dit terwijl je de facturen van je webshop natuurlijk maandelijks opnieuw in je postbus terugvindt..<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dus, klopt de mythe dat verkopen op bol.com t\u00e9 duur is? In mijn opinie, en die van 50.000 andere verkopers, alvast niet. Waar vind je immers nog een kanaal met 5 miljoen bezoeken per dag, waar je kan starten en stoppen wanneer je wil, met een kost enkel wanneer je verkoopt?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wil jij weten wat de kosten van bol.com exact bedragen? Dan heb ik een interessante&nbsp;<a href=\"https:\/\/merkado-agency.com\/starten-met-verkopen-op-bol-com\/\">startersgids<\/a>&nbsp;voor verkopers op bol.com.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veel leesplezier!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De commissie van bol.com is laag vergeleken met de kosten van een eigen webshop, zoals onderhoud en betalingen. Bol.com vraagt alleen commissie bij verkoop en is kosteneffectief voor miljoenen dagelijkse bezoekers. De mythe dat het te duur is, klopt niet.<\/p>\n","protected":false},"author":2,"featured_media":2656,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,10],"tags":[],"class_list":["post-2288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marktplaatsen","category-mythbusting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bol Mythe 1: De commissie van het platform is te duur. - Bol &amp; Amazon Adverteren.<\/title>\n<meta name=\"description\" content=\"Bol Mythe 1: De commissie van het platform is te duur.. 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