{"id":4633,"date":"2026-06-15T08:37:54","date_gmt":"2026-06-15T08:37:54","guid":{"rendered":"https:\/\/merkado-agency.com\/?p=4633"},"modified":"2026-06-15T08:41:30","modified_gmt":"2026-06-15T08:41:30","slug":"ouwbollig-hoe-lang-kan-je-in-belgie-en-nederland-enkel-nog-op-bol-verkopen","status":"publish","type":"post","link":"https:\/\/merkado-agency.com\/nl\/ouwbollig-hoe-lang-kan-je-in-belgie-en-nederland-enkel-nog-op-bol-verkopen\/","title":{"rendered":"Ouw&#8217;bollig&#8217; &#8211; Hoe lang kan je in Belgi\u00eb en Nederland \u00e9nkel nog op bol verkopen?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">De vraag van deze maand &#8230; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>\u201cHoe lang volstaat het in Belgi\u00eb en Nederland nog om enkel op bol aanwezig te zijn?\u201d<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230; heeft een simpel antwoord; <strong>al lang niet meer. <\/strong>Het gaat natuurlijk niet enkel over bol &#8211; dat kwam gewoon goed uit voor de titel &#8211; maar geldt evengoed voor Amazon, je eigen webshop of je retailnetwerk. Focussen op \u00e9\u00e9n e-com kanaal is onvoldoende in de huidige markt. En dat hebben drie verschuivingen in Marktplaatsland weer heel duidelijk gemaakt.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/merkado-agency.com\/wp-content\/uploads\/2026\/06\/Merkado_pacman.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lees de volledige memo<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TikTak, TikTak, TikTak \u2026 TikTok shop<br><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nadat TikTok als social medium intussen zijn vast plekje aan de eettafel bij social media managers en digital marketing agencies heeft veroverd, begint zijn e-com afgeleide aan hetzelfde parcours. TikTok shop opende de virtuele deuren eerder al in o.a. Frankrijk, de UK, Duitsland en Itali\u00eb, maar bereidt nu ook een lancering voor in Polen, Nederland en Belgi\u00eb. Vacatures voor een &#8220;strategic readiness team&#8221; en Nederlandstalige customer solutions managers verraden namelijk best concrete plannen om zich als nieuwe e-com platform te moeien in de Belgisch-Nederlandse markt.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ecommercenews.eu\/tiktok-shop-prepares-for-entry-into-poland-and-the-benelux\/\">TikTok shop prepares for entry in Poland and the BeNeLux<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/tiktok-shop-breidt-uit-in-europa-polen-en-de-benelux-volgen-snel\/\">TikTok shop breidt uit in Europa: BeNeLux volgt snel<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailtrends.nl\/news\/75470\/tiktok-shop-naar-duitsland-italie-en-frankrijk\">TikTok shop naar Duitsland, Itali\u00eb en Frankrijk<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Amazon goes marching on on on <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dat Amazon de Belgische-Nederlandse markt actief bestormt, is intussen bekend. Vorig jaar kwam het nieuws naar buiten dat Amazon maar liefst\u00a0 \u20ac2,4 miljard in Nederland en Belgi\u00eb investeert. In beide landen is Amazon nog niet de marktleider en daar wil het wat aan doen. Het is vooral belangrijk de omvang van dit nieuws <em>naast <\/em>de aangekondigde start van TikTok shop goed te vatten. Wij gaven eerder dit jaar <a href=\"https:\/\/merkado-agency.com\/de-vraag-van-24-miljard-wat-betekent-de-monsterinvestering-van-amazon-in-belgie-nederland-voor-jouw-merk\/\">een webinar over de tango tussen Jeff Bezos en de Lage Landen<\/a> en wat dat voor jouw merk betekent.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lees de volledige memo<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.tijd.be\/ondernemen\/consumentengoederen\/amazon-investeert-miljarden-in-benelux-om-zijn-belofte-vandaag-besteld-vandaag-geleverd-waar-te-maken\/10632253.html\">Amazon investeert miljarden in Benelux om zijn belofte \u2018vandaag besteld, vandaag geleverd\u2019 waar te maken<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.vrt.be\/vrtnws\/nl\/2025\/10\/08\/amazon-investeert-1-miljard-in-belgie\/\">Amazon investeert 1 miljard in ons land: in infrastructuur, in personeel en in leveringen op zelfde dag van bestelling<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.aboutamazon.eu\/news\/job-creation-and-investment\/amazon-to-invest-more-than-1-4-billion-in-the-netherlands\">Amazon about to invest more than 1.4 billion in the Netherlands<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-merkado-agency wp-block-embed-merkado-agency\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Fdq9SxY0n9\"><a href=\"https:\/\/merkado-agency.com\/nl\/de-vraag-van-24-miljard-wat-betekent-de-monsterinvestering-van-amazon-in-belgie-nederland-voor-jouw-merk\/\">De vraag van 2,4 miljard &#8211; Wat betekent de monsterinvestering van Amazon in Belgi\u00eb\/Nederland voor jouw merk?<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cDe vraag van 2,4 miljard \u2013 Wat betekent de monsterinvestering van Amazon in Belgi\u00eb\/Nederland voor jouw merk?\u201d \u2014 Merkado Agency\" src=\"https:\/\/merkado-agency.com\/nl\/de-vraag-van-24-miljard-wat-betekent-de-monsterinvestering-van-amazon-in-belgie-nederland-voor-jouw-merk\/embed\/#?secret=zPaAM3zUOd#?secret=Fdq9SxY0n9\" data-secret=\"Fdq9SxY0n9\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Europese SME\u2019s halen \u20ac17 miljard Amazon omzet cross-border<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Koppel de opmars van Amazon in Belgi\u00eb en Nederland en de aankondiging van <em>yet another e-com kanaal<\/em> aan het feit dat Europese SME&#8217;s vorig jaar voor meer dan 17 miljard euro grensoverschrijdend via Amazon verkochten &#8211; Dat is 2 miljard meer dan een jaar eerder &#8211;\u00a0 dan weet je dat je omzet laat liggen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lees volledige memo<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ecommercenews.eu\/eu-smes-hit-17-billion-euros-in-amazon-exports\/\">EU SMEs hit 17 billion euros in Amazon exports<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.aboutamazon.eu\/news\/empowering-small-business\/eu-small-businesses-reach-record-40-billion-in-sales-on-amazon\">EU small businesses reach record \u20ac40 billion in sales on Amazon<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Wat was de vraag ook alweer?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De vraag is dus niet of er een nieuwe marktplaats bijkomt, of Amazon groot wordt, of cross-border verkopen eigenlijk kan. De vraag is: ben jij voorzien op een markt waar je product op vier of vijf plekken tegelijk moet verkopen in plaats van \u00e9\u00e9n?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vind het antwoord op \u00e9\u00e9n van onze community events<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/merkado-agency.com\/wp-content\/uploads\/2026\/06\/IMG_6442-1024x683.jpg\" alt=\"\" class=\"wp-image-4638\" srcset=\"https:\/\/merkado-agency.com\/wp-content\/uploads\/2026\/06\/IMG_6442-1024x683.jpg 1024w, https:\/\/merkado-agency.com\/wp-content\/uploads\/2026\/06\/IMG_6442-300x200.jpg 300w, https:\/\/merkado-agency.com\/wp-content\/uploads\/2026\/06\/IMG_6442-768x512.jpg 768w, https:\/\/merkado-agency.com\/wp-content\/uploads\/2026\/06\/IMG_6442-1536x1024.jpg 1536w, https:\/\/merkado-agency.com\/wp-content\/uploads\/2026\/06\/IMG_6442-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In april vroegen we ons af waarom je in godsnaam \u20ac300 betaalt voor een marktplaats of e-com event met enkel sponsored content. Daarom brachten we de beste marktplaats en e-com experts gratis samen bij een kop koffie en een koffiekoek.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dat doen we regelmatig opnieuw.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hou daarom onze eventpagina in de gaten voor nieuwe e-com community events. <\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Wil je op de hoogte blijven van het laatste e-com- en marktplaatsnieuws?<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.linkedin.com\/newsletters\/merkado-e-com-memo-7464930165366718464\/\">Schrijf je in op de nieuwsbrief<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Je volledige strategische focus op \u00e9\u00e9n kanaal zetten, is helaas verleden tijd. Dat werd opnieuw duidelijk door drie recente verschuivingen in Marktplaatsland.<\/p>\n","protected":false},"author":2,"featured_media":4634,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,11],"tags":[56],"class_list":["post-4633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internationaliseren","category-marktplaatsen","tag-e-com-memo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ouw&#039;bollig&#039; - Hoe lang kan je in Belgi\u00eb en Nederland \u00e9nkel nog op bol verkopen? - Bol &amp; Amazon Adverteren.<\/title>\n<meta name=\"description\" content=\"Ouw&#039;bollig&#039; - Hoe lang kan je in Belgi\u00eb en Nederland \u00e9nkel nog op bol verkopen?. 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